Product designer Jasper Morrison looks at design even with the smallest detail, in hopes to redefine the ideal form of eyewear that is common today. He designed this collection based on those principles “ultimate basic”and “normal”, inspired by pure simplicity.He ensured his collection can be worn by everyone and suitable for all. Discover more.

Konstantin Grcic’s design concept is inspired by “all-round”, which focuses on the circular round shape of the frames. He created a diverse collection that expresses diversity and individuality for those who wear these glasses. Discover more.

Michele De Lucchi, Italy’s leading architect, has reinterpreted the four typologies of eyeglasses.

Introducing forms and colors to “design oneself” with emphasis on personality. Discover more.

Alberto Meda, world acclaimed industrial Italian designer, focused on designing eyeglasses with an “almost organic” image. He did this by using aluminium and β-titanium materials to create simple, comfortable and light-weight frames. Discover more.