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JINS Design Project
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JINS Design Project
Jasper MorrisonJasper Morrison

New Normal JINS×Jasper Morrison InterviewNew Normal JINS×Jasper Morrison Interview

Aiming to create the “Ultimate Basic” Morrison himself reflects on the project.

“Designs are established through the act of developing one’s observation and insight.The characteristic of spectacles is that there are various types, or in other words, “typologies” such as Wellington, Boston, and Square. I therefore aimed to realize an “ultimate sense of refinement,” by creating something that is better than what already exists while at the same time understanding the history and background that they entail.In the same way as my previous works, I did not at all want to propose a design that was simply notable for its novelty. I wanted to create the “ultimate basic”.”

The project began by researching various typologies of eyeglasses. Further considerations were made to devise the most optimal balance.

“It is in fact rather difficult to realize a basic design that fulfills the qualities of being standard, comfortable, easy to use, and beautiful. In the JINS Design Project I found importance in the process of exploring the definition of “basic” through studying the various typologies of spectacles, and making repeated adjustments and improvements. For this reason I started by researching the silhouettes of spectacles. I also looked at the spectacles that I usually wear which are made in England, alongside gathering images of people wearing spectacles from newspapers and magazines. I closely considered the forms and sizes of spectacles, and repeatedly compared different designs. This process was necessary for refinement, as a means to refine what already exists and seek out a cohesively satisfactory balance.The walls of my studio became filled with silhouettes of various spectacles. occaecat cupidatat non proident.”

Details from half a millimeter to a quarter of a millimeter can make a difference. “Similarities with typefaces and cutlery design.”

“The shapes and forms of spectacles are graphical, and are somewhat similar to typeface design. There are thousands of typefaces in the world, but each are only designated by slight differences in detail. The process of seeking something better while finding referential guidelines in what already exists, can perhaps be more easily understood through the example of designing cutlery such as spoons and forks. Many types of cutlery already exist within our surroundings. When designing cutlery I make sure that it is almost like a summary of its history. I explore the qualities of spoons and forks while making detailed size improvements by half a millimeter or a quarter of a millimeter, thereby testing and con rming the balance that is most be tting for its use.This project had also entailed a continuous repetition of these kinds of detailed considerations.”

Objects with a discreet and quiet presence within our daily lives. The notion of a “sincere design” constantly permeates Morrison’s practice.

“While working as a designer, there was one thing that I came to realize. All the things that are useful within our daily lives have a certain common trait. They not only pursue beauty, neither do they simply pursue function. Things in which a balance is maintained between the two and which illustrate considerations towards lifestyle are those that best fit into people’s lives.There are things that although do not seem to have any prominent features in particular, continue to be used by people throughout the years. They are the things that may in general appear commonplace, yet harbor an indescribable sense of appeal. They are clearly distinguished from things that are simply flamboyant and stand out. They are the things that while embodying a unique expression are not obtrusive, but rather have a discreet and quiet presence. What I aim to achieve in my work are precisely these kinds of designs that blend into the daily lifestyle. I had considered the same idea in designing the spectacles for this project.”

Simple forms born from a dialogue with the JINS Design Team. Each and every form has meaning.

“I worked continuously with the JINS Design Team until the very final stages of the design in order to create spectacles that both optimally fitted the face and could be worn comfortably. All aspects were considered carefully over time including the review of each and every detail, from the front form to the shape of the lens, the bridge connecting the lenses, the silhouette extending from the front to the side, as well as the shape of the nose pad and the hinge.It was a process that also entailed reviewing parts that were treated as decorative elements in conventional spectacles to develop forms that held meaning, even to their utmost details. Although the forms are simple, fine adjustments had been carried out in as small as quarter millimeter units. Through engaging with an on-going dialogue with the JINS Design Team, I believe that I have been able to realize an unprecedented basic design that simultaneously provides wearers with comfort.”

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