Hilo means ‘thread’ in Spanish and its story tells about the very fluid gesture of drawing a line that gives shape to the eyeglasses.
When I started the project, it became clear to me that the design approach to eyeglasses is totally different from the one applied to our tools for living. Indeed, eyeglasses are objects with a very intimate relationship to the human face. At the end, our eyes express our soul. Therefore, Hilo is a very simple piece that you can wear in a very natural way. It is not an imposing design, it is adaptative. Also, colors have been chosen with a lot of attention not to ‘force’ the facial features. We introduced some new colors for JINS like green and we experimented with the bio-based material. The result is a very ‘mild’ eyewear collection.

Patricia Urquiola studied architecture and design at the Universidad Politécnica de Madrid and completed her studies at the Politecnico di Milano where graduated under the mentorship of Achille Castiglioni. She worked with Vico Magistretti at De Padova and later as head of design at Lissoni and Partners. In 2001 she founded her own studio in Milan. As well as serving as creative director of Cassina since 2015, Urquiola has worked with some of the world’s most important companies including Louis Vuitton, B&B Italia, Moroso, Flos, Kvadrat, BMW, and Ferrari among others. Her work is exhibited in art and design museums across the world including the MOMA in New York, the Decorative Arts Museum in Paris, the Victoria & Albert Museum in London. She has given lectures at universities across the world, is part of the Advisory Board of Politecnico di Milano and the Scientific Committee of the Foundation of La Triennale Museum in Milan.